I was passed by a bedroom yesterday, while riding my motorcycle home after work.

It was a mobile IKEA showroom, complete with a fashionable couple having a discussion. Bed, chair, nightstand, shelving—all encased in plexiglass walls, perched atop wheels, moving at 45mph. What do you talk about when you’re on assignment, and your assignment is to act as a couple of money-wise friends or lovers, cruise the city, and pretend to have a lovely time with all your DIY furniture?

Politics? What your hopes and dreams are? Trade stories about the worst grande quad-shot soy lattes you’ve had? Where the best deals are on hair putty and pre-distressed clothing can be found?

I doubt you discuss how clever and simple all the furniture was to build.